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Defensible Branding for Founders: Key Lessons from Seth Gardenswartz

Defensible Branding for Founders: Key Lessons from Seth Gardenswartz

by Kelsey Parks | Jan 30, 2026 | Branding

Introduction: Why this conversation matters In December, Psyche Digital hosted trademark and IP attorney Seth Gardenswartz of Blackgarden Law for a live webinar on branding and protection. What made the conversation compelling wasn’t just the legal insight, but how...
Building Better Systems for Forests, Communities, and the Future of Housing

Building Better Systems for Forests, Communities, and the Future of Housing

by Kate Ishay | Jan 6, 2026 | Interviews

How Kyle Hanson and Timber Age Systems are using local wood and lean thinking to solve ecological, economic, and housing challenges in Southwest Colorado. When Kyle Hanson walked away from a successful corporate career in manufacturing, he wasn’t running from...
52 Logos in 3 Weeks: What I Learned About Brand, Identity, and Chaos

52 Logos in 3 Weeks: What I Learned About Brand, Identity, and Chaos

by Kate Ishay | Jan 5, 2026 | Branding

By the time most founders think about branding, they’re already juggling sixteen other fires. So when Psyche Digital was invited to support thirteen early-stage companies in the Colorado SEA Change Cohort with logo design, color palettes, and pitch decks, all in...

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