by Kate Ishay | Jul 30, 2026 | Digital Marketing, Marketing Strategy
I get this question a lot from founders: what’s the ROI on my marketing, and how do I actually track it? And the honest answer is B2B just doesn’t work like B2C. Nobody sees a LinkedIn post and buys enterprise software ten minutes later. A new report from...
by Kate Ishay | Jul 24, 2026 | Blog, Interviews
I spent this week at Colorado’s inaugural Fusion Week, sitting through presentations from state officials, industry trade groups, venture-backed founders, and researchers who’ve spent decades chasing net energy gain. The event was organized by Colorado...