by Kate Ishay | Jul 30, 2026 | Digital Marketing, Marketing Strategy
I get this question a lot from founders: what’s the ROI on my marketing, and how do I actually track it? And the honest answer is B2B just doesn’t work like B2C. Nobody sees a LinkedIn post and buys enterprise software ten minutes later. A new report from...
by Kate Ishay | Jul 24, 2026 | Blog, Interviews
I spent this week at Colorado’s inaugural Fusion Week, sitting through presentations from state officials, industry trade groups, venture-backed founders, and researchers who’ve spent decades chasing net energy gain. The event was organized by Colorado...
by Kate Ishay | Feb 26, 2026 | Digital Marketing
Paid advertising in 2026 is all about doing less, more deliberately. In our most recent Psyche Digital monthly webinar, we welcomed paid media expert Brian Lasonde, founder of PPC Boost, to unpack what’s actually working in Google and Meta Ads, and where organizations...
by Kate Ishay | Jan 6, 2026 | Interviews
How Kyle Hanson and Timber Age Systems are using local wood and lean thinking to solve ecological, economic, and housing challenges in Southwest Colorado. When Kyle Hanson walked away from a successful corporate career in manufacturing, he wasn’t running from...
by Kate Ishay | Jan 5, 2026 | Branding
By the time most founders think about branding, they’re already juggling sixteen other fires. So when Psyche Digital was invited to support thirteen early-stage companies in the Colorado SEA Change Cohort with logo design, color palettes, and pitch decks, all in...
