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AI & Marketing: 3 Tips to Using AI Tools

AI & Marketing: 3 Tips to Using AI Tools

by Kelsey Parks | Apr 14, 2023 | Blog, Digital Marketing, Website

Like it or not, AI is quickly changing the face of marketing as we know it. But, rather than fight it, businesses and marketers alike stand to benefit significantly from AI as a tool to help with marketing efforts. While content remains king in marketing, AI may help...
Branding vs. Marketing – What’s the difference?

Branding vs. Marketing – What’s the difference?

by Kelsey Parks | Jun 28, 2021 | Blog, Branding, Digital Marketing, Marketing Strategy

At Psyche Digital we offer both Marketing and Branding services, but oftentimes it’s hard to explain where one ends and the other begins. So buckle up folks, here is a quick guide to help untangle the difference in branding and marketing.  Branding –...
Why Google My Business is Important for Your Digital Marketing Strategy

Why Google My Business is Important for Your Digital Marketing Strategy

by Kelsey Parks | Apr 26, 2021 | Digital Marketing, Online Reputation Management, SEO

Many marketing activities are directly aimed at addressing one important question: How will people find my business? In today’s digital marketing world, few free solutions offer such a direct answer as Google My Business. If you haven’t already, you should consider...
The Power of Web Forms and 3 Best Practices to Optimize Them

The Power of Web Forms and 3 Best Practices to Optimize Them

by Kelsey Parks | Mar 17, 2021 | Digital Marketing, Website

Your website is the hub of your business’s digital marketing presence. Are you making the most of the traffic you’re receiving to your website? If you’re not leveraging the power of web forms to collect potential customer information and enhance your customer...
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