Articles & Insights for Growth-Stage Leaders
At Psyche Digital, we go beyond surface-level marketing advice. Our articles dive deep into the strategies, frameworks, and tools that help founders, marketing leaders, and growth teams navigate the complex customer journey. Explore practical insights and strategic guidance to drive awareness, conversions, and long-term retention.
Fractional Marketing Engines: How Embedded Teams Are Replacing In-House Hires
If you're a founder at a growth-stage organization, chances are you're wearing way too many hats, including CMO. And at some point, it hits: "We need marketing help, and I can't be the one doing it anymore." The natural next step? You start thinking about building a...
How Strong Branding Can Help You Win More Deals
You’ve spent months—maybe years—building your startup. You have an innovative product, a rock-solid team, and the drive to make it big. Investors should be lining up to invest with you, right? Then comes the big moment: your first VC pitch. You walk in confident,...
The Power of Storytelling in Startup Marketing: How to Captivate Investors & Customers
In a world where attention spans are short and competition is fierce, the brands that win are the ones that connect on a deeper level. People don’t just buy products or services—they buy into stories. A good story grabs attention, makes a brand memorable, and builds...
Beyond Sales Conversions: How to Know My Marketing Works
As a startup founder, your time is stretched thin, your resources even thinner, and every dollar you spend must pull its weight. This is why many founders focus so heavily on sales conversions as the mark of marketing success. But if you focus only on sales...
Your 2025 Marketing Budget: A Founder’s Guide to Smarter Marketing Investments
Table of Contents Introduction 1. Why Your Marketing Budget Matters for 2025 The Role of Marketing in Startup Growth Risks of Underinvestment in Marketing Dangers of Overinvestment in Ineffective Marketing 2. Key Steps to Developing Your Marketing Budget Assess Your...
Working with a Marketing Agency as a Startup: 3 Tips for Great Results
Working with a marketing agency can help your startup build a marketing strategy grounded in your market, audience, and competition to develop custom strategies for tackling your business goals. But, how do you know when it's time to use a marketing agency, and how do...
Branding vs. Marketing – What’s the difference?
At Psyche Digital we offer both Marketing and Branding services, but oftentimes it's hard to explain where one ends and the other begins. So buckle up folks, here is a quick guide to help untangle the difference in branding and marketing. Branding - Answering the...
Optimizing Website Content for AI Overview and LLMs: A Guide for Savvy Growth-Stage Startups
In the hustle to build credibility and visibility, growth-stage startups face a new digital reality: Generative AI is reshaping how people discover, evaluate, and trust brands. Large Language Models (LLMs) like ChatGPT, Claude, and Gemini, along with Google's AI...
Creating Your Startup’s Digital Ecosystem
In our work with founders of startups across multiple industries, we’re continually impressed with their imagination, determination, and combination of skills spanning creative, financial, and technical disciplines. This flexible “Renaissance” approach can pay great...
Top 10 Marketing Tips for Startups and Founders in 2025
As we step into 2025, marketing tactics continue to evolve rapidly. New technology and information distribution trends are emerging left and right. For startup founders, staying informed of marketing trends and adopting new ways to connect with your ideal audience is...
Your 2025 Marketing Budget: A Founder’s Guide to Smarter Marketing Investments
Table of Contents Introduction 1. Why Your Marketing Budget Matters for 2025 The Role of Marketing in Startup Growth Risks of Underinvestment in Marketing Dangers of Overinvestment in Ineffective Marketing 2. Key Steps to Developing Your Marketing Budget Assess Your...
SEO for Startups: Demystifying SEO Strategies to Get your Business on Page One
When we were a young marketing agency, the last thing on our minds was SEO for startups and businesses we were working with. We were focused on building organic brand awareness through social media and awesome website design, cultivating credibility with topical...
How Much Does a Website Redesign Cost?
Your website is the backbone of your marketing efforts in today's modern business world. As valuable as any high-performing team member, you need your website to be doing the heavy lifting of connecting you to potential clients and customers, and supporting quality...
How to Create a High-Quality Lead Magnet
Marketing your business, like dating, is a delicate act. If you want to find success, you have to follow a specific set of rules. You wouldn’t dream of asking your dinner date to marry you before the appetizer even arrives, so why would you try to convert a potential...
AI & Marketing: 3 Tips to Using AI Tools
Like it or not, AI is quickly changing the face of marketing as we know it. But, rather than fight it, businesses and marketers alike stand to benefit significantly from AI as a tool to help with marketing efforts. While content remains king in marketing, AI may help...
What is the difference? Organic vs. Paid Traffic
If you have looked into marketing your business you have probably come across the terms organic traffic and paid traffic. Both can be extremely important in terms of generating business, but what exactly is paid traffic and what is organic traffic? And what kind of...
The Power of Web Forms and 3 Best Practices to Optimize Them
Your website is the hub of your business’s digital marketing presence. Are you making the most of the traffic you’re receiving to your website? If you’re not leveraging the power of web forms to collect potential customer information and enhance your customer...
Fractional Marketing Engines: How Embedded Teams Are Replacing In-House Hires
If you're a founder at a growth-stage organization, chances are you're wearing way too many hats, including CMO. And at some point, it hits: "We need marketing help, and I can't be the one doing it anymore." The natural next step? You start thinking about building a...
Optimizing Website Content for AI Overview and LLMs: A Guide for Savvy Growth-Stage Startups
In the hustle to build credibility and visibility, growth-stage startups face a new digital reality: Generative AI is reshaping how people discover, evaluate, and trust brands. Large Language Models (LLMs) like ChatGPT, Claude, and Gemini, along with Google's AI...
Creating Your Startup’s Digital Ecosystem
In our work with founders of startups across multiple industries, we’re continually impressed with their imagination, determination, and combination of skills spanning creative, financial, and technical disciplines. This flexible “Renaissance” approach can pay great...
How Strong Branding Can Help You Win More Deals
You’ve spent months—maybe years—building your startup. You have an innovative product, a rock-solid team, and the drive to make it big. Investors should be lining up to invest with you, right? Then comes the big moment: your first VC pitch. You walk in confident,...
The Power of Storytelling in Startup Marketing: How to Captivate Investors & Customers
In a world where attention spans are short and competition is fierce, the brands that win are the ones that connect on a deeper level. People don’t just buy products or services—they buy into stories. A good story grabs attention, makes a brand memorable, and builds...
Beyond Sales Conversions: How to Know My Marketing Works
As a startup founder, your time is stretched thin, your resources even thinner, and every dollar you spend must pull its weight. This is why many founders focus so heavily on sales conversions as the mark of marketing success. But if you focus only on sales...
Top 10 Marketing Tips for Startups and Founders in 2025
As we step into 2025, marketing tactics continue to evolve rapidly. New technology and information distribution trends are emerging left and right. For startup founders, staying informed of marketing trends and adopting new ways to connect with your ideal audience is...
Working with a Marketing Agency as a Startup: 3 Tips for Great Results
Working with a marketing agency can help your startup build a marketing strategy grounded in your market, audience, and competition to develop custom strategies for tackling your business goals. But, how do you know when it's time to use a marketing agency, and how do...
How to Create a High-Quality Lead Magnet
Marketing your business, like dating, is a delicate act. If you want to find success, you have to follow a specific set of rules. You wouldn’t dream of asking your dinner date to marry you before the appetizer even arrives, so why would you try to convert a potential...
AI & Marketing: 3 Tips to Using AI Tools
Like it or not, AI is quickly changing the face of marketing as we know it. But, rather than fight it, businesses and marketers alike stand to benefit significantly from AI as a tool to help with marketing efforts. While content remains king in marketing, AI may help...
Optimizing Website Content for AI Overview and LLMs: A Guide for Savvy Growth-Stage Startups
In the hustle to build credibility and visibility, growth-stage startups face a new digital reality: Generative AI is reshaping how people discover, evaluate, and trust brands. Large Language Models (LLMs) like ChatGPT, Claude, and Gemini, along with Google's AI...
Creating Your Startup’s Digital Ecosystem
In our work with founders of startups across multiple industries, we’re continually impressed with their imagination, determination, and combination of skills spanning creative, financial, and technical disciplines. This flexible “Renaissance” approach can pay great...
Your 2025 Marketing Budget: A Founder’s Guide to Smarter Marketing Investments
Table of Contents Introduction 1. Why Your Marketing Budget Matters for 2025 The Role of Marketing in Startup Growth Risks of Underinvestment in Marketing Dangers of Overinvestment in Ineffective Marketing 2. Key Steps to Developing Your Marketing Budget Assess Your...
SEO for Startups: Demystifying SEO Strategies to Get your Business on Page One
When we were a young marketing agency, the last thing on our minds was SEO for startups and businesses we were working with. We were focused on building organic brand awareness through social media and awesome website design, cultivating credibility with topical...
How Much Does a Website Redesign Cost?
Your website is the backbone of your marketing efforts in today's modern business world. As valuable as any high-performing team member, you need your website to be doing the heavy lifting of connecting you to potential clients and customers, and supporting quality...
Why Google My Business is Important for Your Digital Marketing Strategy
Many marketing activities are directly aimed at addressing one important question: How will people find my business? In today’s digital marketing world, few free solutions offer such a direct answer as Google My Business. If you haven’t already, you should consider...