B2B Marketing Expert Webinar
Visibility. Credibility. Authority.
The 3-Part Growth Framework Every Founder Needs to Scale Stronger
Simple shifts and strategic tactics that turn momentum into market leadership.
Tuesday, September 2nd, 2025
11am MST | 1pm EST
In a crowded and competitive market, perception drives opportunity. The companies that win are the ones people can find, trust, and see as leaders. Whether you’re raising capital, fighting for market share, or attracting top talent, mastering Visibility, Credibility, and Authority will give you the edge.
Kate Ishay, CEO
Marketing and Sales specialist. Boston University Master of Global Marketing Management.
Kelsey Parks, COO
Positioning and systems specialist. Sichuan University Master of Semiotics and Linguistics.
What you will learn:
Pinpoint your biggest growth gaps by learning how the Visibility, Credibility, Authority framework exposes where your current strategy may be leaving growth opportunities on the table.
See real-world strategies in action with the King Energy case study, and discover the moves successful growth-stage organizations make to strengthen their brand, boost trust, and accelerate growth.
Walk away with founder-ready tactics you can apply immediately, from sharpening your LinkedIn content strategy to positioning your brand as investor- and buyer-ready.
Build a market leadership blueprint that keeps your company visible, credible, and authoritative — so opportunities start coming to you instead of the other way around.
Who is it for?
Founders of Growth-Stage Companies who want to position their business as the clear choice in a competitive market.
Marketing Leaders looking for a proven framework to align brand, digital presence, and campaigns for maximum impact.
Sales Leaders ready to shorten sales cycles and open more doors by building trust and authority in the market.
As a founder, your growth strategy is only as strong as your presence in the market. Scaling a growth-stage startup takes more than ads, content blasts, or a lucky PR hit—it’s about becoming the company your market can’t ignore.
In this fast-paced 60-minute session, we’ll unpack the three pillars of founder-led growth:
- Visibility — getting in front of the right people at the right time.
- Credibility — building trust that accelerates sales and funding.
- Authority — claiming your place as a leader in your space.
You’ll see exactly how companies like King Energy applied this framework to strengthen their brand and accelerate growth—and you’ll leave with simple, actionable tactics you can put to work immediately.
Whether you’re raising capital, pushing for market share, or attracting top talent, this framework will help you turn short-term wins into enduring market leadership.