B2B Marketing Expert Webinar
The Authority System: Use Expert Interviews to Power Sales
Leverage a single conversation to build market visibility, open sales conversations, and position your brand as the trusted choice – without paid ads!
Tuesday, June 10th, 2025
11am MST | 1pm EST
Kate Ishay, CEO
Marketing and Sales specialist. Boston University Master of Global Marketing Management.
Kelsey Parks, COO
Positioning and systems specialist. Sichuan University Master of Semiotics and Linguistics.
Join us to discover a powerful strategy for long-term growth: The Expert Interview Article.
- Drive more organic traffic with high-impact SEO content.
- Position your brand as the trusted leader in your industry.
- Accelerate your sales cycle by building instant credibility.
All with a single expert interview. We provide a proven framework for your team to:
Identify and book a key industry expert (whether a remarkable client, notable business leader in your space, or rockstar team member).
Conduct a thematic and engaging interview, led by you or a trusted member of your team.
Turn the conversation into a powerful content engine for your business across all channels, including your website, social media, email marketing, and more.
Reserve Your Spot—Learn the Strategy that Powers B2B Sales without Ads
What You Will Learn:
Discover how to turn a single expert interview into your brand’s most powerful marketing tool.
Erase the “We’ve Never Heard of You” Obstacle: Proven tactics to get noticed, build credibility, and generate trust faster.
Crafting and Conducting the Perfect Expert Interview: How to find the right experts, ask the right questions, and write for both humans and search engines.
Multiply Your Impact with One Article Over the Long Term: Learn how to repurpose your Expert Interview Article across social media, email, lead magnets, SEO, and more.
Who is it for?
Founders of growth-stage companies tired of fighting for attention and credibility.
Sales leaders looking for a high-trust way to open conversations and shorten sales cycles.
B2B marketing professionals seeking a fresh content strategy that boosts visibility and drives engagement.