by Kate Ishay | Feb 5, 2025 | Blog, Branding, Digital Marketing, Marketing Strategy
As a startup founder, your time is stretched thin, your resources even thinner, and every dollar you spend must pull its weight. This is why many founders focus so heavily on sales conversions as the mark of marketing success. But if you focus only on sales...
by Kate Ishay | Jun 13, 2023 | Blog, Digital Marketing, Website
Marketing your business, like dating, is a delicate act. If you want to find success, you have to follow a specific set of rules. You wouldn’t dream of asking your dinner date to marry you before the appetizer even arrives, so why would you try to convert a potential...
by Kate Ishay | Mar 15, 2022 | Blog, Digital Marketing, Social Media
There’s no doubt about it — brand awareness is critical if you want to grow your business. Lucky for you the most effective tool for growing brand awareness is right at your fingertips: social media. So what can you do to optimize your social media and increase...
by Kate Ishay | Feb 28, 2021 | Digital Marketing, Social Media
Social media can feel overwhelming. There are so many channels, and you know it’s an important tool, but how do you use it? How do you reach your people? How do you grow your audience? How do you build content that connects with them? First, take a deep breath. Social...
