Articles & Insights for Growth-Stage Leaders
At Psyche Digital, we go beyond surface-level marketing advice. Our articles dive deep into the strategies, frameworks, and tools that help founders, marketing leaders, and growth teams navigate the complex customer journey. Explore practical insights and strategic guidance to drive awareness, conversions, and long-term retention.
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How to Create a High-Quality Lead Magnet
Marketing your business, like dating, is a delicate act. If you want to find success, you have to follow a specific set of rules. You wouldn’t dream of asking your dinner date to marry you before the appetizer even arrives, so why would you try to convert a potential...
AI & Marketing: 3 Tips to Using AI Tools
Like it or not, AI is quickly changing the face of marketing as we know it. But, rather than fight it, businesses and marketers alike stand to benefit significantly from AI as a tool to help with marketing efforts. While content remains king in marketing, AI may help...
Our Top 5 Tips for Building Brand Awareness with Social Media
There’s no doubt about it — brand awareness is critical if you want to grow your business. Lucky for you the most effective tool for growing brand awareness is right at your fingertips: social media. So what can you do to optimize your social media and increase...
What is the difference? Organic vs. Paid Traffic
If you have looked into marketing your business you have probably come across the terms organic traffic and paid traffic. Both can be extremely important in terms of generating business, but what exactly is paid traffic and what is organic traffic? And what kind of...
Branding vs. Marketing – What’s the difference?
At Psyche Digital we offer both Marketing and Branding services, but oftentimes it's hard to explain where one ends and the other begins. So buckle up folks, here is a quick guide to help untangle the difference in branding and marketing. Branding - Answering the...
Why Google My Business is Important for Your Digital Marketing Strategy
Many marketing activities are directly aimed at addressing one important question: How will people find my business? In today’s digital marketing world, few free solutions offer such a direct answer as Google My Business. If you haven’t already, you should consider...
The Power of Web Forms and 3 Best Practices to Optimize Them
Your website is the hub of your business’s digital marketing presence. Are you making the most of the traffic you’re receiving to your website? If you’re not leveraging the power of web forms to collect potential customer information and enhance your customer...
How to Win Social Media with the 3 C’s
Social media can feel overwhelming. There are so many channels, and you know it’s an important tool, but how do you use it? How do you reach your people? How do you grow your audience? How do you build content that connects with them? First, take a deep breath. Social...
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