Website ROI: Turn Traffic Into Customers and Investors
For growth-stage founders and marketing leaders whose website gets traffic but isn't converting it.
Walk away with a page-by-page framework to turn your site into a revenue and fundraising asset.
KATE ISHAY
Marketing / Sales
Boston University Master of Global Marketing Management
KELSEY PARKS
Positioning / Systems
Sichuan University Master of Semiotics and Linguistics
July 23, 2026
11:30 AM MST/1:30 EST
What You’ll Learn
Identify the biggest revenue leaks on your website and how to fix them fast
The must-have pages and calls to action that turn traffic into leads and deals
How to read your analytics for signal, not vanity metrics, and tie them to sales and fundraising outcomes
What investor-ready websites actually look like, with real frameworks behind them
A simple blueprint for aligning your site with both customer acquisition and capital raising
Who This Is For
Founders who need a site that builds trust and credibility with customers and investors at the same time
Founders re-energizing an existing brand who want a conversion-focused site, not just a prettier one
Marketing leaders who need a proven framework to drive leads and prove ROI to leadership
Accelerator and VC program managers preparing startups to look fundable before demo day
If your traffic looks fine but your pipeline doesn't, or if you're heading into a raise and aren't sure your site can hold its own in due diligence, this session is built for you.
Most growth-stage websites look fine and still underperform. Messaging is unclear, calls to action are scattered, and the analytics that exist don’t tie back to a single sales or fundraising outcome. The site gets traffic. It just doesn’t turn that traffic into anything.
That gap matters more at this stage than any other. Growth-stage companies are being evaluated by customers and investors at the same time, often on the same page, within the same thirty seconds. A site that doesn’t do both jobs well is quietly costing deals and credibility that founders don’t realize they’re losing.
In this 60-minute session, Kate and Kelsey will break down the specific pages, calls to action, and analytics habits that separate a website that performs from one that just exists. You’ll see the framework behind investor-ready sites and leave with a blueprint you can start applying to your own site immediately, not a list of best practices to file away.