How to Build a Kickass Brand (And Actually Protect It)

Transform your name and logo into a legally defensible brand that investors, partners, and customers can trust.

In this one-hour live session, Seth Gardenswartz, Co-Founder of Blackgarden Law, will unpack how to move from a bootstrapped logo to a legally defensible asset. You’ll learn what makes a brand truly ownable, why so many well-known names fail legal tests, and how to future-proof your company’s most valuable asset: your brand.

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December 4, 2025

11:00 AM MT | 1:00 PM ET

What You'll Learn:

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Most founders bootstrap their brand by just grabbing a domain and a logo and hitting the ground running. But as your company grows and prepares for funding, that “good enough” brand can become a serious liability.

Whether you’re preparing for a raise, scaling your marketing, or auditing your brand foundation, this session will give you the clarity and confidence to protect what you’ve built and accelerate your growth.

Seth Gardenswartz combines his passions for law, tech, and brand strategy as co-founder of Blackgarden Law. After beginning his career in family retail, he moved into law and tech startups before establishing a boutique practice catering to high-growth industries like technology, AI, and craft beverages. He’s a frequent speaker at national events and brings a grounded, witty perspective to complex legal topics. Attendees of Seth’s webinars can expect to dive into the intricacies of IP and branding with a guide who’s both insightful and entertaining.

December 4, 2025

11:00 AM MT | 1:00 PM ET

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