Case Study:
BOPA – Precision Agriculture
Clarified Branding, Messaging, and Website That Attract Investors and Farmers Alike
From confusion and misaligned visuals to a credible, investor-ready brand, BOPA partnered with Psyche Digital to elevate its positioning, messaging, and website.
Key Results
BOPA’s rebrand with Psyche Digital delivered investor credibility, farmer trust, and tangible tools like an ROI calculator—culminating in their selection for a nationally-recognized AgTech capital investment fund.
- Company: BOPA – Precision Agriculture
- Industry: AgTech (Agriculture Technology)
- Stage: Seed
- Services: Branding, Positioning, Website Build
- Engagement Length: July 2024 – January 2025
Selected for AgLaunch Accelerator
Clearer, consistent brand identity across all assets
Enhanced credibility with both investors and farmers
Website with interactive ROI calculator for farmers
The Challenge
BOPA’s founder, Sarah Hinkley, approached Psyche Digital after realizing their existing brand and website were holding them back. Originally called Barn Owl Ag, the company faced confusion with another similarly named business. Their logo and visuals lacked clarity, their messaging boxed them into robotics alone, and their bootstrapped website did not inspire investor confidence or resonate with farmers. As Sarah prepared for a critical fundraising round, credibility and clarity were at stake.
Pre-existing website, 2024
Our Approach
Discovery & Strategy
We began with a Growth Session to deeply understand BOPA’s business goals, audiences, and services. Through stakeholder interviews and strategy workshops, we uncovered the core issue: unclear messaging and a brand identity that failed to connect with either investors or farmers.
Creative & Execution
- Refined messaging and positioning to highlight both the breadth of BOPA’s offering and the unique story of Sarah as a female founder in robotics.
- Developed a modern visual brand system that appealed to both sophisticated investors and practical farming audiences.
- Redesigned the website to clearly explain BOPA’s solutions and value, and added an interactive ROI calculator to help farmers see cost savings firsthand.
- Created consistent sales and investor collateral, including presentation templates and a pitch deck.
Collaboration & Agility
The project unfolded in phases—first the brand and messaging, then the website—allowing for flexibility while maintaining momentum. Along the way, we also provided consulting and support for collateral needs, extending the partnership beyond the initial scope.
The Results
- Investor Readiness: Rebranded and investor-ready in time for fundraising efforts, contributing to selection for the AgLaunch Accelerator.
- Market Resonance: Farmers engaged more meaningfully with a clear brand story and practical website tools like the ROI calculator.
- Clarity Across Audiences: Messaging that appealed equally to investors and farmers, overcoming the earlier identity confusion.
- Professional Presence: A polished, modern website and brand identity that positioned BOPA as a serious AgTech innovator.
Boosted confidence in investor conversations
Stronger alignment within the team
Positive feedback from stakeholders and program partners
Trusted by Visionary Founders Who Need to Tell Their Story and Attract Investors.
“Before working with Psyche, our brand and website made us look less developed than we were. Now, investors and farmers alike take us seriously. The new messaging and visuals finally tell our story in a way that matches the impact we’re making in agriculture.”
— Sarah Hinkley, Founder, BOPA – Precision Agriculture
Strategic Takeaways
- A brand refresh is not just about visuals—it starts with clarifying the story and audiences.
- Founders benefit from surfacing their unique story (like Sarah’s role as a female robotics founder) as part of their brand identity.
- An embedded, collaborative process ensures the output reflects both investor expectations and customer needs.
Need a brand and website that builds credibility with both investors and customers?