Case Study:
King Energy
Strategic Branding & Scalable Marketing
King Energy leverages Psyche Digital’s embedded team model to build a national industry presence with authority, visibility, and momentum.
Key Results
In just three years, King Energy went from an unknown startup to a nationally recognized player—raising $10M, tripling traffic, and surpassing 100MW in signed leases with the help of Psyche’s embedded marketing team.
- Company: King Energy
- Industry: Renewable Energy (Commercial and Industrial Solar)
- Stage: Growth
- Services: Website Build (x2), Momentum Engine (Builder > Leader)
- Engagement Length: September 2022 – Present
+80% traffic within 12 months of first launch
+406% traffic growth post-second launch by July 2025
+232% traffic by January 2025
$10M raised in 2024
100MW of signed leases by Q2 2025
The Challenge
When King Energy raised their seed round in 2022, they needed to appear more established to gain trust with their target audience—commercial property owners. Their brand lacked clarity, their website was underwhelming, and they faced frequent objections during sales conversations. Their unique model was difficult to articulate without resorting to technical jargon, and the sentiment “we’ve never heard of you” was a recurring barrier.
Compounding this was the lack of internal marketing capacity: they didn’t have the time or resources to execute a high-quality marketing strategy in-house. With key fundraising and sales milestones ahead, they needed a partner who could elevate their credibility, build visibility, and create marketing momentum.
Pre-existing website, 2021
Our Approach
Discovery & Strategy
We first tackled King Energy’s visibility and credibility with a website rebuild, leveraging their existing branding (logo, color story) while expanding their brand guideline and executing updated assets to ensure consistency across touchpoints.
As the company grew, we became an embedded partner via Momentum Engine Builder, providing strategic content, SEO execution, and website expansion.
Creative & Execution
- 2 Website Builds (2022 + 2025)
- Messaging & Positioning Refresh (2025)
- Long-form SEO-Optimized Blog Content
- Expert Interview Articles
- Sales Collateral (One-pagers, Rack Cards, Slide Templates)
- Press Releases and PR Distribution
- Ongoing SEO + Technical Optimization
- Social Media Management (LinkedIn)
- Authority-building (awards, lists, partnerships)
Collaboration & Agility
We worked closely with King Energy leadership, often joining sales and operations meetings to ensure full strategic alignment.
As their market and audience evolved to a national audience, we updated their positioning and redesigned their website again in mid-2025 to match their expanded scale.
The Results
- Credibility with Investors: Website traffic grew 80% after our first Website Build, signaling traction and a polished brand that helped secure a $10M raise in 2024.
- Momentum that Compounds: By January 2025, ongoing SEO and content execution drove a 232% growth in website sessions from baseline, positioning King Energy as a recognized authority in commercial solar.
- Scalable Visibility: Following the 2025 website redesign, traffic surged to 406% over baseline, creating a national presence that resonated with large property owners and retailers.
- Expanded Market Influence: LinkedIn followers grew 81% within 12 months, with engagement surpassing 73k impressions—strengthening visibility with decision-makers in commercial real estate.
- Commercial Success: Marketing alignment supported sales milestones, helping King Energy surpass 100MW of signed leases by Q2 2025.
Clearer positioning and sales messaging
Increased confidence among internal and external stakeholders
Recognition as an industry leader and credible partner
Trusted by Founders to Generate Leads And Drive Sales
“Psyche is the only external partner we’ve worked with that truly feels embedded. They don’t just create content—they operate independently, stay proactive, and drive our marketing program with minimal lift from our team.
The results speak for themselves: a credible brand, consistent presence, and the ability to make us look like the biggest player in the room. If you’re trying to scale without building an in-house department, this is the model.”
—Brian Clausen, Chief Revenue Officer/Co-Founder, King Energy
Strategic Takeaways
- You can scale your visibility and authority without building a full internal marketing team.
- Marketing must evolve as your audience and business scale; a static site or message becomes a bottleneck.
- A strategic partner who can adapt, collaborate closely, and proactively lead marketing execution creates leverage at every growth stage.
Need to look bigger, sharper, and more credible to raise capital or close bigger deals?